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Summer of Savings

Experience Emmerdale for Less!

Thanks to the Government's VAT Summer Saver initiative, ticket prices have been reduced across the summer, making a visit to Emmerdale Village even better value.

From The Woolpack to David's Shop, there's never been a better time to explore the real filming location and uncover the stories behind one of Britain's best-loved soaps.

 

Book now

 

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Why Are Prices Lower This Summer?

The Government has temporarily reduced VAT on admission tickets from 20% to 5% to UK family attractions from 25 June to 1 September 2026.​

The discount is  already included in the ticket price shown online, so there's nothing extra you need to do. Just book and enjoy the savings!

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How It Works

  • Savings automatically applied: The VAT saving is already included in the ticket price. 
  • Which experiences are included? The discounts apply to our family-friendly experiences, including the Guided Tours and Star Tours. 
  • Discount period: Available from 25 June to 1 September 2026.​
  • Online tickets: Tickets must be pre-booked in advance to secure your discount and booking. 

Book now

Frequently Asked Questions

Yes! The Emmerdale Village Tour is taking part in the Government's Great British Summer Savings initiative, which runs till 1st September 2026. 

The UK Government has introduced a temporary VAT cut on admission tickets to museums and family attractions, running 25 June to 1 September 2026.

Savings vary by tour and ticket type, with discounted prices already applied to eligible admission tickets and tours. For example, Standard Guided Tour tickets have been reduced from £42 to £36.50. The saving's already built into the price you see when you book - no codes needed.

No. The saving is already built into our ticket prices for the specified period, just book as normal and you'll see the reduced price.

Yes. The Government's VAT relief applies to admission tickets for both adults and children.

The Government's VAT relief runs until 1 September 2026, after which standard pricing returns.

Absolutely. Our summer discounts are already included in the online ticket price, so there's no need for codes, vouchers or extra steps. We'd recommend pre-booking online to secure your discounted tickets and preferred time slot.

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